When I started this company, I had already been in the design and fitout business for 20 years, working and living in Dubai and Singapore. Back in Australia, I decided I wanted something different. So I sold my shares in my Australian healthcare design business and started Design Doctors Australia with a view to challenging the accepted way of operating.
I wanted a low cost base so we could provide the best value for money in the industry. I wanted to provide one point of contact and responsibility. Above all I wanted a business in which the effect on the client was the primary consideration of every decision we made.